Towo, a Canadian artist with Haitian, Congolese and Belgian origins, closes the year 2024 with his new single "Chaque Saison", in collaboration with the artist YNLSTACKINGBNDZ. This piece of afrobeat franco is distinguished by its dynamic instrumentation, mixing guitar, rhythmic percussions and mesmerizing saxophone.
Originally from Sainte-Foy in Quebec, Towo draws on his personal experiences to create authentic and relatable music. The lyrics of "Chaque Saison" reflect his unwavering determination to overcome obstacles and pursue his goals without slowing down, while expressing great pride in his artistic career. Towo, also known as PongoFromTheS for his English songs, has already collaborated with renowned producers like Zaytoven, who worked with Drake and Gucci Mane.
Her first French song, "Déhancher", has nearly 30,000 hits on Spotify and 22,000 on YouTube. His recent release "Laisse Tomber", from his EP Éveil, was broadcast on SiriusXM’s Influence Franco and commercial radio stations in New Brunswick.
YNLSTACKINGBNDZ has also made a name for itself in the music scene. With his song "At the club", which has 396 121 listens, he confirms his status as an emerging artist in the afrobeat genre.
This collaboration between Towo and YNLSTACKINGBNDZ on "Chaque Saison" promises to be a success, combining their respective talents, ideal to end the year on a positive and inspiring note.
Afrobeat in numbers
Afrobeat has grown remarkably in recent years, as evidenced by several impressive statistics:
- Global afrobeat music flows increased by more than 500% between 2017 and 2022 on Spotify.
- In 2022, afrobeat was listened to more than 13 billion times on Spotify.
- 43% of all music on Spotify is now made up of afrobeat.
- In 2023 alone, the genre was played for more than 223 million hours, with over 7.1 billion streams on Spotify.
- Afrobeat/afropop is the 9th fastest growing genre in the US, with more than 2 billion new on-demand audio streams in 2023.
These figures clearly demonstrate the growing popularity of afrobeat on a global scale and its significant impact on the music industry.
Source of informations:
Bohemaa Communication
Spotify