JXGGI : Une étoile montante du hip-hop punjabi adoubée par Shubh
Young Canadian artist JXGGI is making waves in the music industry with his unique blend of contemporary hip-hop and traditional Punjabi influences. At just 23, this rapper from the Punjab is emerging as one of the most promising new talents in the Canadian hip-hop scene.
Un parcours fulgurant J
JXGGI, whose real name is Jagsir Singh, has been soaring since he arrived in Canada. Her single "Uddana Sapp (Charged Up)" was a real springboard, accumulating more than 21 million views on YouTube and attracting the attention of both the public and industry professionals.
Indian rapper JXGGI is making a sensation with his new clip "My Way", produced by Sickboi. Released on August 23, 2024, the video quickly accumulated more than 1.6 million views on YouTube and rose to 30th place in music trends. This success reflects the growing impact of Indian rap, which even exceeds that of many Canadian artists.
Increasing popularity
Hip-hop has become the fourth most listened to music genre on Spotify in India, with over 70% of fans belonging to Generation Z. This trend not only highlights a change in musical tastes, but also the authenticity and resonance that rap offers to young Indian listeners.
Films like "Gully Boy" and notable artist rivalries have also contributed to the popularity of rap in India. These elements have created a buzz around the hip-hop scene, drawing attention to artists like Raftaar and Emiway, who have captured the imagination of the public.
A market in full transformation
The music market in India has evolved through initiatives that have helped to distribute albums more effectively and promote local artists internationally. Producers like Magnasound have revolutionized the way music is consumed in India, by offering quality productions and synchronizing launches with those of international artists.
The success of JXGGI with "My Way" shows that the genre can compete with other music scenes, including that of Canada. While Canadian rap has its own icons and a loyal audience, Indian rap has made a name for itself on the world stage, attracting millions of listeners and generating impressive sales.
Indian rap is not just growing; it is redefining the standards of popular music and setting new standards for success. With a growing fan base and cultural influence, it is clear that Indian rap has become a major player on the world music scene, sometimes even stronger than Canadian rap. JXGGI’s "My Way" clip is a perfect example, illustrating the power and universal appeal of Indian rap.