Picture : Olivier Primeau (Facebook)
The patience of Olivier Primeau
Since the acquisition of Prime Drink Group Corp., Olivier Primeau has frequently explained to people the nature of this transaction.
While answering the same questions can become repetitive, he patiently and respectfully clarified the details of the acquisition in a public message on Facebook.
Review of the acquisition of Prime Drink Group Corp
Olivier Primeau, the new brand and innovation director of Prime Drink Group Corp., recently acquired Triani Canada Inc., a manufacturing company that Bottling and selling alcoholic and non-alcoholic beverages in North America.
This acquisition is part of the diversification strategy Triani markets alcoholic and non-alcoholic microbrewing beers from Brasserie les 2 Frères (Hickson, Serie Decouverte, and Charles-Henri), and produces several other alcoholic beverages for the Canadian and U.S. markets.
However, Primeau has already expressed concerns about the possession and use of freshwater resources. He said it was "unrealistic" to have been able to buy a natural resource that has never been protected.
He also pointed out that it is not normal for a person to have so much fresh water for exploitation, knowing that fresh water is considered the "blue oil" of the millennium. Primeau claimed to own 36% of the Quebec’s spring water licences, although this claim was challenged by the Minister of the Environment and Climate Change, Benoit Charrette.
This situation raises important questions about the management and protection of freshwater resources in Quebec.
Implications for the future
This acquisition and Primeau’s statements highlight the critical issues related to freshwater management, a resource that is increasingly valuable in the context of climate change and global population growth.
Here is a link to follow the evolution of the share price of Prime Drink Group Corp.